Our vision:
Lead the world to drive smarter.
As the tire industry pioneer, we are set to keep ahead. We enable smarter driving for people and businesses and lead the journey by example and inspiration.
Smarter driving means delivering the next level of safety and sustainability in mobility and in making tires for smarter vehicles. Mobility is becoming connected, autonomous, shared, and electric. Manufacturing is driven forward by advanced technologies, and the next generation of smart and circular raw materials.
We strive for progress by being resilient, and courageous in make pioneering decisions, sometimes for the first time in the world. Having a firm grip of the future means envisioning the journey and innovating ahead of the curve with continuous development, an open mindset, and collaboration.